👋🏼 Hi, I'm Jorge Luna
I help teams and businesses turn ideas into digital products that actually work.
Your go-to for anything software-related — without needing an in-house tech team.
How can I help you
Technology moves fast. My job is to help you make the most of it — without you having to become an expert, and without losing sight of what actually matters for your business.
User-friendly digital products that people understand and use → Higher adoption, fewer usability issues From apps to platforms, I design and fix digital products so users understand them without needing explanations — and teams stop patching problems downstream.
Team and process clarity → Faster decisions, smoother delivery I help teams get organised. We turn the chaos into clear roles, priorities, and processes that keep work moving forward.
Creative–technical translation → Better communication, better execution I bridge the gap between creative vision and technical execution. Ideas survive the journey from concept to build, so what gets shipped actually matches what was imagined.
Fix broken (or poorly thought-out) websites → A site that supports your goals instead of getting in the way Whether it needs a touch of love or a proper rebuild, I improve usability, performance, and maintainability — turning your site back into a useful tool.
Skills Go-to-Market Strategy, Product Design, User Experience, User Interface Design, Agile Project Management, Creative Problem Solving, Digital Strategy, Product Operations, Cross-functional Team Leadership, Mentoring
Tools Figma, Adobe Suite, Jira, Monday, VSC, Git, Google Analytics, AI Tools (Claude, Github Copilot)
Ways to Work Together
One-time A Fresh Set of Eyes to find and fix the gaps in your project
Project-based A Bridge Builder to bring your ideas into a finished product
Ongoing A Helping Hand on the everyday evolution of your product
What working together looks like
1. Discovery Let's audit your current situation — whether it's a product, a website, or a team that isn't syncing (and get a quote). Outcome: shared understanding and a clear next step.
2. Strategy & Blueprint I translate needs and ideas into something actionable — analysis, data, and insights, not just slides. Outcome: a documented plan everyone can follow.
3. Execution Making it happen — I design, rebuild, or help orchestrate the work with your team. Outcome: a polished product or feature and a team that flows.
4. Hand-off & optimisation I make sure everything sticks — I don't drop things and disappear. Outcome: a product or process that keeps working after I'm done.
📬 Let's Talk
📆 Book a 15-min "clarity call"
🔗 about.me